From PathfinderWiki

"Common" vs. Infernal names

I feel that devils and demons (and any other creature for that matter) that has a common name and a true name should have its main article under its true name. Redirects make it easy to link to these articles from others using either their common or true name, but an article's title should be as specific as possible and using true names feels more authentic from an in-world point of view.—yoda8myhead 23:05, January 18, 2010 (UTC)

Agreed, especially your point that a Pathfinder would likely tend to favour the native name. —aeakett 18:03, January 24, 2010 (UTC)
Sounds good to me just as long as there is a consistent policy, it might be worth putting the title into the info box, although that could be a whole lot more hassle than its worth.--Cheddar bearer 23:08, January 24, 2010 (UTC)
As with any redirected article, including both names in bold in the introduction of the body should be adequate. Bloatmage and Hemotheurge, for example, both go to the same article, but since the titles are used interchangeably, both should be bold when first used in the article. I think the same should be true for devils, demons, etc., as I have done here.—yoda8myhead 23:33, January 24, 2010 (UTC)